Tourvest Retail Services embraces online and launches exciting new British Airways retail product range

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British Airways announced that it will be partnering with celebrated, British Michelin-starred chef, Tom Kerridge

Surrey, United Kingdom, 8TH January 2021, Tourvest Retail Services, a leader in the provision of travel retail sector products, services and technologies, has launched its new “buy before you fly” online retail site called Speedbird Café with British Airways, as well as new product ranges on-board.

Today British Airways announced that it will partner with celebrated British Michelin-starred chef Tom Kerridge, who has designed several gourmet food items, including signature pies and sandwiches, to pre-purchase for the airline’s Euro Traveller (short haul economy) customers.

  • British Airways unveiled its new Speedbird Café pre-order menu for customers in Euro Traveller.
  • Michelin-starred chef, Tom Kerridge, will design gourmet food choices for the new Speedbird Café menu.
  • British Airways will continue to offer complimentary refreshments introduced in response to the pandemic alongside its new Speedbird Café pre-purchase menu.
  • Customers wanting to order from the Speedbird Café must pre-purchase their meal before flying. This will ensure that customers receive their first choice of meal while reducing onboard waste
  • The airline is also introducing Buy Before You Fly for Highlife Shop products.

Carolina Martinoli, British Airways Director of Brand and Customer Experience, said: “Over the last few months, we know that our customers have valued the complimentary refreshments offered, so they’re here to stay. But in addition, we also wanted to provide more choice and the ability to buy something more substantial. After a successful partnership with M&S, we have teamed up with another British favourite, chef Tom Kerridge.

“Our expert teams have worked closely with Tom to create delicious British staples for our short-haul menu. We know how popular Tom’s menus designed for our centenary were with our customers, so we are delighted to be working with him again and can’t wait for our customers to experience his fantastic new food at 35,000ft.”

Clive Jones, Chief Executive Officer at Tourvest Retail Services, commented, “We are excited to launch a new online retail platform with British Airways, a key component of our omnichannel digital strategy. Customers can now secure their first product choice and have these conveniently delivered straight to their seats. The new food and beverage, as well as Highlife Shop products, offer choice, quality and some good value-for-money deals at the click of a button. We are both proud and humbled to be associated with British Airways together with Tom Kerridge.”

To pre-purchase before your next British Airways flight departing on or after the 20th January 2021, go to

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