Long before a passenger flips through an inflight brochure or explores the High Life Café & Shop menu at 30,000 feet, the journey has already begun.
Behind every seasonal launch, curated product page and carefully styled hero shot lies a close brand partnership shaped by creativity, insight and operational precision. Working alongside British Airways, Tourvest Retail and Catering plays a pivotal role in transforming onboard retail from a simple transaction into a seamless extension of the airline’s brand experience.
Every menu and brochure begins with strategy. What are customers craving this season? Which trends are shaping food, drink and gifting? How can trusted favourites sit alongside exciting new discoveries?
For British Airways’ High Life Café & Shop and Euroflyer menus, the objective is always clear: curate a collection that feels relevant, premium and distinctly British Airways.
Product selection is guided by passenger insight, performance data and strong supplier relationships. Recognisable names such as JUBEL, Grind and Jason’s Sourdough have featured alongside elevated gifting, beauty, fragrance and travel essentials, each carefully chosen to resonate with customers while supporting commercial performance.
Once the range is defined, the creative journey begins.
Tourvest Retail and Catering works closely with British Airways and specialist design partners to craft every visual and written detail. From product preparation and styling to photography and final artwork, each element is intentionally developed to reflect the airline’s identity.
Seasonal campaigns require particular care. Christmas menus, for example, are art-directed to evoke warmth, celebration and indulgence ensuring that even a short-haul flight carries a sense of occasion. Colour palettes, layouts and copy are meticulously aligned to British Airways’ brand tone, creating a cohesive and premium feel throughout the publication.
Behind the scenes, retail strategists, buyers, designers, supply chain specialists and airline stakeholders collaborate to ensure that what appears effortless in the cabin is underpinned by rigorous planning on the ground.
Inflight retail demands a unique level of precision. Products must be logistically viable, space-efficient, compliant with aviation regulations and commercially optimised. Seasonal timelines are fixed and execution must be flawless.
From finalising pricing and copy to coordinating print schedules and onboard rollouts, Tourvest Retail and Catering ensure that each brochure and menu is delivered accurately and on time. Once airborne, there is no room for compromise every detail must already be right.
For British Airways, inflight retail is more than ancillary revenue it is a carefully considered touchpoint within the broader customer journey.
A thoughtfully curated café menu enhances the onboard dining moment. A well-designed brochure turns browsing into discovery. A seasonal range adds emotion and personality to travel.
Through strategic collaboration and shared vision, Tourvest Retail and Catering helps bring these moments to life ensuring that what passengers see in print reflects months of insight, planning and partnership.
Because exceptional onboard retail doesn’t begin at take-off.
It begins behind the scenes.